GOC Standard 18: Responding to Complaints Effectively in Optical Practice

Managing Complaints with Professionalism and Sensitivity

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Scenarios: Empathy and Communication

Hand reaching for eyeglasses on display

Empathy does not mean agreeing with everything; it means treating people fairly while explaining clinical and retail realities clearly.[4]

Scenario

You are approached by a patient who has returned after collecting new spectacles. They report new-onset eyestrain and discomfort and say they feel they were "sold the wrong thing." As you listen, they describe frustration and concern about their vision and the value of the purchase. You note their tone is defensive but mostly seeking reassurance and a clear explanation.

How do you balance empathy with professional explanation?

Scenario

A patient tells you the consultation felt hurried and that they "didn't get to ask questions." They appear unsettled and would like an opportunity to discuss their concerns properly. You observe they may have more queries about their care or product that were not addressed during the original appointment.

How should this be acknowledged and resolved?

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