Practice Marketing and Advertising

Practice Marketing and Advertising supports I 1.9. For dental nurses this involves ensuring accuracy, obtaining consent and maintaining role boundaries in promotional material.

Social media may feel informal, but professional standards still apply. Confidentiality, consent, appropriate tone, advertising rules and public trust must be considered online.

These issues often arise in everyday situations: a patient who seems unsure, a receptionist seeking guidance, a dentist working quickly, a trainee needing feedback, a digital message, a handover or a colleague unsure about raising a concern. Interpersonal skill is responding with care, clarity and professional judgement.

Practical markers

• Notice: what the patient, colleague, situation or system is communicating.
• Choose: a communication method, team route or escalation step that fits the context.
• Respect: role boundaries, confidentiality, dignity, cultural needs and emotional impact.
• Check: understanding, responsibility, handover and whether the next person has the information they need.
• Follow up: through records, feedback, supervision, team discussion or concern-raising where needed.

Useful wording can be straightforward: "I do not think we should respond online until the practice lead has checked confidentiality and tone." It states a clear reason to pause and seek advice.

SPF behaviour links

Professional expectations, impact and consequences of social media as a communication tool helps dental nurses protect patient dignity, team trust and safe care.