GOC Standard 2: Communicating Effectively with Patients in Optical Practice

Practical skills for confident, patient-centred consultations

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Verbal and Non-Verbal Techniques

Hand reaching for eyeglasses on display

Communication extends beyond words. Patients often judge the quality of care by how information is delivered as much as by what is said. Tone, pace, posture, eye contact, and even silence shape whether people feel respected, understood, and confident in advice.[1][4]

Tone of voice

Tone signals professionalism and empathy. A calm, steady voice reassures those worried about possible vision loss, whereas a rushed or overly technical delivery can heighten anxiety and reduce comprehension. Useful habits include using a calm and measured voice for results and next steps, varying emphasis to highlight key safety information, and avoiding a monotone, which may suggest disinterest.[2][7]

Pace of speech

People process information at different speeds depending on age, emotional state, or familiarity with health terms. Effective pacing supports understanding by slowing down for complex or safety-critical instructions, breaking information into smaller sections with pauses, and allowing time for questions before moving on.[3][4]

 
[3]

Body language and positioning

Non-verbal cues strongly influence whether patients feel listened to. Practical adjustments include:

  • facing the patient directly and nodding to show attentiveness[4]
  • sitting at the same eye level rather than standing over them[4]
  • avoiding signs of distraction, such as looking at the computer while they are speaking[5]

Eye contact

Appropriate eye contact builds trust and signals full attention. In practice, alternating between the computer and the patient helps avoid appearing disengaged. Ensuring good visibility of the clinician's face supports patients who lip-read, and cultural preferences should be respected, as some may find sustained eye contact uncomfortable.[7][4]

Managing silence

Silence can encourage patients to elaborate.

After asking, "What is worrying you most about your eyes?" pausing before speaking again gives space for a response. This is especially helpful when people feel embarrassed, upset, or unsure how to describe symptoms. Resisting the urge to fill pauses promotes openness and honesty.[5][6]

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