GOC Standard 17: Protecting the Reputation of the Optical Profession

Promoting Public Confidence Through Professional Behaviour

  • Reputation

    No token earned yet.

    Reach 50 points to earn the Peridot (Trainee Level).

  • CPD Certificates

    Certificates

    You have CPD Certificates for 0 courses.

  • Exam Cup

    No cup earned yet.

    Average at least 80% in exams to earn the Bronze Cup.

Launch offer: Certificates are currently free when you create a free account and log in. Log in for free access

Power, Respect, and Public Behaviour

Hand reaching for eyeglasses on display

Professionals are often seen as role models. How people are treated in public settings gives a message about the values of the profession. [2][1]

Respect as a public act

Polite, calm interactions with service staff, drivers, and neighbours reflect positively on judgement and empathy. [3][2]

Discriminatory language or humiliating someone in public undermines claims of dignity and fairness in clinic. [8][3]

Habits and safeguards that help

  • Everyday habits: lower your voice when frustrated; step away to cool down; and use simple, neutral wording when service falls short. [4]
  • Safeguards: avoid public arguments while wearing badges or uniforms; plan safe transport after events; and decline online “pile-ons” even if provoked. [1][3][4]
 

Owning incidents and learning

If an incident happens, taking responsibility quickly rather than defensively can help repair trust. Repair may include an apology to the person affected and a short reflection on triggers and better future choices. Teams that see leaders own mistakes often feel more confident to act similarly. [5][6][7]

Recording visible events

Records of public incidents should capture the facts and any learning. Sharing anonymised examples in team reviews helps embed standards and prevent repeat problems. [7][6]

Ask Dr. Aiden


Rate this page


Course tools & details Study tools, course details, quality and recommendations
Funding & COI Media Credits