GOC Standard 17: Protecting the Reputation of the Optical Profession

Promoting Public Confidence Through Professional Behaviour

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Scenario: Offensive Facebook Post

Hand reaching for eyeglasses on display

Discriminatory "jokes" undermine dignity and public confidence. Removal alone is rarely enough; learning and system changes should follow. [3][2]

Scenario

A staff member posts an offensive "joke" about a protected group on a personal Facebook profile. The post is visible to the public and patients recognise the person's workplace, creating concern about dignity and public confidence in the profession.

What response protects the profession's reputation? [1]

Records include the content, timing, and actions, stored securely. Training examples are updated with de-identified content to prevent repetition. Colleagues are reminded that "private" posts can be public within minutes and that respect applies online as off-line.[5][2]

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