Reading List

This Reading List supports the course by pointing to authoritative UK guidance on professionalism, reputation, complaints, marketing, social media, privacy and practical clinic controls relevant to optical practice.

Core standards and professionalism

• 17. Do not damage the reputation of your profession through your conduct Sets clear expectations for off-duty and online conduct to protect public confidence.
• 13. Show respect and fairness to others and do not discriminate Frames dignity, inclusion and non-discrimination in everyday interactions.
• 16. Be honest and trustworthy Covers integrity, conflicts of interest and truthful communications including advertising.

Complaints, candour and apology

• The professional duty of candour GOC guidance on being open, honest and transparent when things go wrong.
• Saying sorry NHS Resolution advice on meaningful apologies and why they do not admit legal liability.
• NHS Complaint Standards Model approach for handling NHS complaints to promote fair, timely resolution.

Equality, accessibility and dignity

• Accessible information standard Requirements for identifying and meeting communication needs in NHS services.
• Patient experience in adult NHS services | Quality standards Quality statements for empathy, communication and shared decisions in care.
• Code of practice for services, public functions and associations EHRC guidance on applying the Equality Act 2010 in service delivery.

Social media and online conduct

• Social media and online behaviour College guidance on safe, professional use of social media.
• Disclosing confidential information How to balance confidentiality with public interest and document decisions.

Marketing and advertising claims

• 03 Misleading advertising CAP Code rules to avoid misleading claims and ensure material information is prominent.
• Healthcare: Medicinal claims Advice on medical claims and when MHRA licensing or evidence is required (Aug 2024).
• Use of free Rules on describing offers as free to prevent hidden costs and small-print traps (Apr 2025).
• Guidance for traders on pricing practices UK trading standards guidance on clear prices, promotions and qualifications.

Information governance and privacy

• CCTV for your organisation: things you need to do ICO checklist on signage, purpose and handling requests for footage.
• Create your own privacy notice ICO tool to generate compliant privacy notices for practices.

Records and documentation

• 8. Maintain adequate patient records GOC expectations for clear, contemporaneous records including consent and actions.
• Patient records College guidance on what to record and why good records protect patients and practitioners.

Safe environment and chaperones

• Model Chaperone Framework Sector guidance on when and how to use chaperones in primary and community eye care.